Mermaid Core for American Tourister
Dive into a world of shimmering metallics and playful mermaids with American Tourister's "mermaidcore" collection. This vibrant 3D motion design project brought their four new, metallic-colored suitcases to life in a magical underwater adventure.
Imagine a world where suitcases aren't just luggage, but shimmering treasures guarded by playful sea creatures. The challenge was to create a visually stunning animation that captured the essence of the "mermaidcore" theme and made these suitcases feel like magical companions for your next adventure.
I conjured up a whimsical underwater kingdom filled with sparkling plants, playful seacreatures, and a touch of mermaid magic. The animation showcases the suitcases as the centerpiece, shimmering like treasures in the deep pink sea.
The mermaidcore campaign animation successfully captured the playful and fantastical spirit of the collection and the metallic suitcases became the stars of the show.
Storyboard
Keyvisual
Also a keyvisual was created, featuring the suitcases surrounded by the playful sea creatures in a vibrant underwater setting. This keyvisual was used for all offline promotions, and statis comunications.
