Your day.
Your Moov.
Your Moov.
Moov creates sleek, space-saving home fitness equipment. As part of a complete brand overhaul and the highly anticipated launch of their very first custom-designed treadmill models, I was brought on board to deliver the technical, hyper-detailed 3D product renders for their new digital storefront, marketing campaigns, and interactive website.
To contrast with the lifestyle photography, the 3D renders completely omit realistic environments. Instead, I focused on clean, crisp, studio-style visuals that highlight the product’s engineering. Every material, including the grip texture of the running belt, the matte finishes, and the LED displays, was modeled and textured in Cinema 4D to create a highly precise, tactile look at the hardware.
The Web Customizer
The biggest challenge of this project was bridging the gap between design and web development. To power Moov’s online product configurator, I developed a rigid, layer-based rendering workflow.
Rather than rendering static, full setups, I created isolated, transparent layers for the treadmills and optional accessories. When stacked programmatically by the web development team, these assets allow users to seamlessly toggle between models, colors, and add-ons across three different viewing angles without a single visual stutter.
To ensure absolute visual consistency across the entire digital storefront, I created and rendered all product accessories to the exact same high-fidelity standards as the treadmills. Whether viewed as standalone upgrades or equipped onto the machines, every modular component feels entirely cohesive.
