Loop Eclipse
You know Loop for earplugs, but with Eclipse they went in a completely different direction for the first time: a sleep mask, developed fully in-house and built from the ground up. As part of the team, I made the 3D visuals and animations: key visual, exploded view, product visuals, the packaging...
From product to image
With a brand new product, there's no existing reference to build on. Everything had to work from the first render: shape, materials, colors. I built the key visuals with a close eye on how Eclipse actually looks and feels in real life.
Building the stretch fabric from scratch
The mask's stretch fabric is entirely something I developed in Cinema 4D with Redshift. Not an off-the-shelf texture, but a custom material setup that mimics the stretch, structure and light behavior of the real fabric.
